Dear ticket buyers,
The past few days have been chaotic to say the least. One of the first sectors to feel the impact is live events. As many Canadian provinces banned gatherings over 250 people, mass cancellations of events happening this month have left event producers scrambling. Beyond the next few weeks, the uncertainty about events coming this spring has decimated ticket sales as people try to make sense of what’s happening.
The financial hit being taken by event producers began immediately. Many of the groups that put on these events already operate with razor thin margins. The performers and artists whose shows were cancelled will feel it next. For some these cancellations could be their fatal blow. The events they put on are the lifeblood of their communities, bringing people together, growing culture, making connections. We all need to help them.
Whether your event is this weekend or at the end of summer, know that producers are working hard as you read this to figure out their options and the best way forward.
For events that have had to cancel, most events are offering credits toward future events. Remember, most events already paid for their marketing, talent, facilities, etc… long ago. Any cash flow they can have now will help.
Even better, if your event gets cancelled, consider writing off the purchase price if you’re able.
Some organizations have already setup donation forms and many more will be in the near future. Keep an eye on email and social media to see if you can support them directly.
For events that are still scheduled, spread the word to your friends and family about just how great they are! March is usually when ticket sales for summer really kick off, so anything you can do to spread the word about your favourite events helps.
A self-isolated socially-distanced virtual high five of course.
Magical things happen when people come together, and that’s what event producers, performers and artists do for us each year. Rallying to help them now means a healthy vibrant community when the world finally gets back to normal.
– Your friends at Tickit.